I went into Ulta originally wanting to pick up the milk chocolate bronzer but after swatching it seemed to be too light to use to contour my face.
I use my Sigma F05 brush to apply this to countour my cheeks, nose, forehead, & jawline. I like this product because its matte & plus it's buildable. I used two light strokes & it looked wonderful. The cocoa smell isn't over powerful. I've noticed that the scented faded after about an hour.